Page 56 - 《橡塑技术与装备》2025年11期

橡塑技术与装备
HINA R&P TECHNOLOGY AND EQUIPMENT

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Research on the application of functional translation theory
in rubber industry translation

Cui Ronghao
(Fischer Tire Technology (Qingdao) Co. LTD., Qingdao 266000, Shandong, China)
Abstract: In the globalization process of the rubber industry, external communication is a crucial aspect
of industry development. The accurate translation of rubber industry texts (such as technical agreements,
product catalogs, user manuals, etc.) is directly related to product marketing and the international
development of companies. As a bridge for communication between different cultures, translation becomes
particularly important. Christian Nord, a German translation theorist, believes in "functional translation,"
which suggests that in translation, attention should not only be focused on the structure and content of the
original work but also on the intention of the original author, and the translation should be expressed from
the perspective of the target language recipient. This ensures that the translation can overcome cultural
differences and accurately convey the central idea of the original work. For the translation of rubber industry
texts, it is necessary to start from the perspective of the user, fully understand the creative intention of the
original text, and make the translation more professional. This paper aims to base itself on Nord's "functional
translation" theory and combine it with case studies in the rubber industry, with the hope of providing some
reference for translation practice in the rubber industry.
Key words: translation; Nord; rubber; artificial intelligence
(R-03)

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